OPUS DIGITAL Internal sales rep guide · Public preview
◎ Internal sales playbook

Find the gap.
Match the system.

Choose the right package, quote the full price, know exactly what you make, and hand off a clean sale without hunting through product docs.

Match a prospect → Review the workflow

Commission quick reference

What you make on every package.

Commission rule

Foundation 20% · Growth 20% · Authority $800 · Monthly $0

Foundation$

$1,500 build × 20%

$300Your commission
Growth$

$2,500 build × 20%

$500Your commission
Authority$

$5,000 build · fixed payout

$800Your commission

Deal compass

What problem did you hear?

Choose the prospect’s clearest pain. The recommendation updates immediately.

Recommended system

Growth

$2,500+ $300/month$2,800 due at signup
Rep earns $500

A website that captures, qualifies, and moves better-fit opportunities.

Say this

“Growth helps the site qualify and move leads while your team stays on the work.”

See what’s included ↓

Package reference

Three packages. One decision.

Recommend the smallest system that clearly solves the prospect’s current problem.

Credibility gap

Foundation

A polished home base that makes the business easy to trust and contact.

$1,500 build
+ $100/month
$1,600 total due at signup
Rep commission$300
  • Professional five-page website
  • Quote capture, booking, and tap-to-call
  • Local SEO foundation, analytics, and one calculator
Ongoing · $100/month

Hosting, security, backups, minor edits, and technical support.

Knox Essentials add-on

+$300 setup · +$50/month
$1,950 due at signup, then $150/month. Approved FAQ answers and lead capture.

Lead-flow gap · Default fit

Growth

A website that captures, qualifies, and moves better-fit opportunities.

$2,500 build
+ $300/month
$2,800 total due at signup
Rep commission$500
  • Up to 10 pages plus service-area coverage
  • Advanced SEO, Google profile work, and lead tracking
  • Smart intake, Knox, and follow-up tuning
Ongoing · $300/month

Monthly SEO, lead-flow tuning, reporting, two edit hours, and priority support.

Scale gap

Authority

A broader acquisition system built for scale, automation, and owner visibility.

$5,000 build
+ $600/month
$5,600 total due at signup
Rep commission$800
  • Unlimited pages and campaign landing pages
  • Expanded local SEO plus AI Search Optimization
  • Advanced Knox workflows, routing, and owner intelligence
Ongoing · $600/month

Higher-touch content, optimization, strategy, automation, and unlimited edits.

Rep workflow

Move the deal forward without creating cleanup.

A good sale is clear to the buyer and clean for the team taking over.

Commission rule

Commission is based on the sold package

Foundation pays $300, Growth pays $500, and Authority pays $800 after verification. Monthly subscription payments do not earn commission.

  1. 01

    Discover

    Ask how customers find them, what happens after an inquiry, and where leads stall.

  2. 02

    Match

    Tie the real gap to credibility, lead flow, or scale. Fit beats ticket size.

  3. 03

    Close

    State the build, monthly price, and full amount due. Get agreement and payment.

  4. 04

    Hand off

    Log clean notes and stay connected until the owner verifies the sale.

● Interested

Real conversation or verbal yes

● Signed

Agreement complete; verification pending

✓ Complete

Signed, paid, launched, and production QA passed

Always true

Keep the promise clean.

  • The customer owns the domain.
  • There is no long-term contract.
  • Build fee and first month are due at signup.
  • Revisions are unlimited before launch.
  • Nothing launches until the customer approves.

Never do this

Do not manufacture certainty.

  • Promise rankings, leads, revenue, payback, or same-day launch.
  • Present demos as customers or invent proof.
  • Hide the build, monthly price, or total due at signup.
  • Push the biggest package instead of the best fit.
  • Continue after DNC, unsubscribe, or stop. Never remove the flag.